"Germany - Land of Ideas" is the joint initiative of the Federal Government and German industry, represented by the Federation of German Industries, to promote its image and its status as a location for investment and industry. And the ideas know no limits. So, “Germany – Land of Ideas” offers a wide range for the official partners and associate partners from all the walks of life, who would like to make a contribution to the development of this land. An important contribution to the success of the initiative is made by the leading German companies, which, within the licensed partner programme, take an active part as official partners in "Germany – Land of Ideas".

The partners use the word/picture trademark "Germany – Land of Ideas" in their communication and thus multiply the reach of the initiative’s messages. In their own activities, financial investment and through contributions in kind, they give support to the main issues of the initiative and send a clear signal for Germany as a location for investment and industry: its power of innovation and competitiveness.