The cooperative agreements between Germany – Land of Ideas and Invest in Germany have proved to be a successfully innovative approach to communicating with foreign investors. The aim of the joint ‘Invest in Germany – Land of Ideas’ campaign was to bring about a permanent improvement in the multidimensional image of Germany as a business location by making an emotional and infectious appeal to potential investors. The campaign was supported by the Federal Ministry of Economics and Technology who is responsible for investment promotion abroad.

The spectrum of a total of ten projects stretches from producing Information Leaflets to an innovative advertising campaign, such as has never been carried out in this way before, with the supermodel Claudia Schiffer on posters in the most important underground railway stations in the financial districts of London, New York and Tokyo.

Gallery
Interview
Press Conference